The Top #10 Most Followed Instagram Accounts in India 2023

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Before we will discuss the top 10 most followed Instagram accounts in India: Know about Instagram? Instagram is a popular social media platform that was launched in 2010 by Kevin Systrom and Mike Krieger. The platform was initially available only on iOS devices and gained popularity quickly after its launch. In 2012, It was acquired by Facebook, and its user base continued to grow. Today, Instagram has over 1 billion active users worldwide and has become a popular platform for sharing photos and videos, as well as for business marketing and advertising. The platform has gone through many changes and updates over the years, including the introduction of features like Instagram Stories and Reels.

With over 140 million users in India, Instagram has become a popular social media platform among the country’s youth. The photo and video-sharing apps have given rise to numerous influencers, celebrities, and public figures, each with a massive following of their own. From Bollywood stars to sports personalities, and from top-rated comedians to popular YouTubers, Instagram has become the go-to platform for anyone looking to build a massive fan base.

But who are the top Instagrammers in India, and who has the most followers on this platform? here is the list of the top 10 most followed Instagram accounts in India

In this article, we’ll take a closer look at some of the most popular Indian IG accounts and find out who has the largest following.

Most Followed Instagram Accounts in India

India is home to some of the most popular and influential IG users in the world. From Bollywood stars to cricketers, these celebrities have millions of followers on their Insta gram accounts.

Here is the list of the top 10 most followed Instagram accounts in India:

1. Virat Kohli (@virat.kohli)

With over 240+ million followers, Virat Kohli, the captain of the Indian cricket team, is the most followed Indian on IG. He frequently posts photos of himself, his wife Anushka Sharma, and his fellow cricketers.


2. Priyanka Chopra (@priyankachopra)

With over 85+ million followers, Priyanka Chopra is one of the most followed actresses on Insta gram. She posts about her work, personal life, and social causes.

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3. Shraddha Kapoor (@shraddhakapoor)

Shraddha Kapoor, the popular Bollywood actress, has over 75+ million followers on IG. Her posts usually feature her on set or traveling.

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4. Alia Bhatt (@aliaabhatt)

With over 75+ million followers, Alia Bhatt is one of the most followed Bollywood actresses on IG Account. Her posts range from personal photos to promotional content for her films.

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5. Neha Kakkar (@nehakakkar)

Neha Kakkar, the Indian singer and music composer, has over 72+ million followers on IG. She posts updates about her music career, personal life, and fashion choices.


6. Deepika Padukone (@deepikapadukone)

Deepika Padukone, another well-known Bollywood actress, has over 70+ million followers on IG. Her posts often show her glamorous side, both on and off the red carpet.

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7. Katrina Kaif (@katrinakaif)

Katrina Kaif, another prominent Bollywood actress, has over 70+ million followers on IG. Her posts usually feature her on set, in promotional events, or on vacation.

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8. Jacqueline Fernandez (@jacquelinef143)

Jacqueline Fernandez, the Sri Lankan actress, and model who has made a name for herself in Bollywood has over 65+ million followers on Insta gram. Her posts often showcase her glamorous lifestyle and fashion choices.

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9. Akshay Kumar (@akshaykumar)

Akshay Kumar, one of the biggest stars in Bollywood, has over 60+ million followers on Insta gram. He frequently shares updates about his upcoming projects and his daily life.

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10. Salman Khan (@beingsalmankhan)

Salman Khan, one of the most popular actors in Bollywood, has over 55+ million followers on IG. His posts range from photos of himself to motivational quotes and updates on his film projects.

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These are the top 10 most followed IG accounts in India. With their massive followings, these celebrities have a significant impact on social media trends and influencer marketing in the country.


A large IG following in India is becoming increasingly important for individuals and businesses alike. With the rise of influencer marketing and the growing importance of social media as a marketing channel, building a strong presence on IG can lead to increased brand awareness, engagement, and ultimately, revenue. While the process of gaining followers can be challenging and time-consuming, the benefits of having a large following are undeniable. By implementing the strategies outlined in this article, individuals and businesses can work towards building a loyal and engaged following on Instagram in India.

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